Last updated: September 26, 2025
At iTechPet, we take our editorial standards seriously. Our mission is to deliver trustworthy, accurate, and transparent information about smart pet technology and pet care. The content we produce is guided by strict editorial principles designed to protect the integrity of our platform and ensure we always serve the best interests of pet owners.
Purpose of This Policy
This Editorial Policy explains how iTechPet:
- Selects topics and products.
- Maintains objectivity despite affiliate partnerships.
- Reviews and updates content regularly.
- Ensures accuracy, clarity, and accessibility.
- Balances expert input with real pet-owner experiences.
Our Editorial Principles
- Accuracy and Reliability
- All content is based on research from credible sources, product documentation, veterinary insights, and first-hand testing where possible.
- Facts, statistics, and claims are cross-checked against authoritative references.
- Independence and Objectivity
- While iTechPet participates in affiliate programs (including Amazon Associates), editorial decisions are never influenced by potential commissions.
- We may earn from qualifying purchases, but our reviews remain independent.
- Transparency
- Disclosures about affiliate links and sponsorships are placed clearly on product pages.
- Any sponsored content will always be labeled as such.
- Clarity and Accessibility
- Articles are written in clear, user-friendly language.
- Technical terms are explained so that all readers, regardless of background, can benefit.
Content Creation Process
Topic Selection
- Topics are chosen based on reader demand, emerging trends in smart pet care, and SEO research.
- We prioritize questions pet owners are actively asking, ensuring our articles remain helpful and relevant.
Research & Sources
- We rely on credible sources such as veterinary associations, academic journals, product manuals, and recognized pet-care organizations.
- User-generated content (such as reviews) may be referenced but never forms the sole basis of our evaluations.
Writing & Review
- Content is written by trained writers with backgrounds in pet care, technology, or digital research.
- Editors fact-check all claims before publication.
- Where applicable, veterinary professionals are consulted for health-related guidance.
Product Reviews & Recommendations
- Selection Criteria
- We focus on smart pet products (feeders, GPS trackers, cameras, grooming tech, etc.).
- Products are selected based on quality, innovation, customer feedback, and relevance.
- Evaluation Standards
- Performance, durability, ease of use, and safety are core criteria.
- Comparisons are made across leading brands (e.g., Furbo, Petlibro, Tractive) for balance.
- Affiliate Relationships
- Reviews may contain affiliate links (Amazon and others).
- Compensation does not influence the outcome of reviews.
Updating Content
Technology and pet-care trends evolve quickly. To remain current:
- Articles are reviewed and updated at least every 12 months, or sooner if major product changes occur.
- Outdated recommendations are removed.
- New statistics, pricing, and features are added promptly.
Expert & Community Involvement
- Veterinary advisors may contribute insights on health-related topics.
- Pet-owner feedback is considered when evaluating usability.
- We welcome community input — readers can contact us with corrections or suggestions at admin@itechpet.com.
Sponsored & Guest Content
- Sponsored articles are clearly labeled as “Sponsored” or “Advertisement.”
- Guest contributions are accepted only if they align with iTechPet’s mission and editorial standards.
- We do not sell links or allow undisclosed paid placements.
Fact-Checking & Corrections
- Every article undergoes an internal fact-checking process.
- If errors are discovered post-publication, they are corrected transparently with a timestamped note.
- Readers can report concerns directly to admin@itechpet.com.
Advertising Independence
- Advertising placements (e.g., Google AdSense) are independent of editorial decision-making.
- Ads may appear alongside content but never within the body of editorial text.
- We do not endorse any advertiser’s claims.
Commitment to Readers
We are committed to:
- Honesty – presenting facts without exaggeration.
- Usefulness – writing content that solves real problems.
- Trust – never misleading readers for profit.
At iTechPet, our readers’ trust is our most valuable asset. This policy ensures our integrity is never compromised.
Contact
For questions or editorial concerns, please contact:
Email: admin@itechpet.com