Last updated: September 26, 2025

At iTechPet (“we,” “our,” “us”), protecting your personal information is a priority. This Privacy & Cookie Policy explains in detail how we collect, use, disclose, store, and protect your information when you interact with our website. It also outlines your rights under applicable laws including the GDPR (General Data Protection Regulation), UK GDPR, CCPA/CPRA (California Consumer Privacy Act/California Privacy Rights Act), and other data-protection frameworks.

By accessing or using this Site, you acknowledge that you have read, understood, and agree to this Privacy & Cookie Policy.

1. Scope of This Policy

This Privacy & Cookie Policy applies to all visitors and users of iTechPet.com, regardless of location. It covers:

What data we collect and why.
How cookies and tracking tools function.
How we use, share, and safeguard data.
Your rights to access, correct, delete, or restrict processing.
Options for managing cookies and opting out of tracking.

2. Information We Collect

We collect different types of information depending on how you use our Site.

2.1 Information You Provide Directly

Contact information: name, email address, phone number (if you contact us).
User-generated content: reviews, comments, survey responses.
Preferences: newsletter opt-in, cookie choices.

2.2 Information Collected Automatically

Device details: IP address, operating system, browser type, device model, language settings.
Usage data: pages visited, time spent, clicks, scroll depth, referral URLs.
Location data: approximate geolocation derived from IP address.
Log data: error messages, security events, system logs.

2.3 Information From Cookies & Tracking

Analytics cookies: page views, engagement metrics.
Affiliate cookies: track purchases via referral links (without identifying you personally).
Functional cookies: remember your preferences.
Security cookies: prevent abuse and detect fraud.

2.4 Information From Third Parties

Analytics providers like Google Analytics.
Hosting and CDN partners.
Affiliate networks to confirm transactions.

We do not knowingly collect sensitive personal data (health, religion, biometric identifiers, etc.).

3. How We Use Your Information

We use personal and non-personal data for the following purposes:

Website operation – enabling you to navigate, load pages, and interact with features.
Performance analysis – monitoring traffic patterns and improving usability.
Content personalization – tailoring recommendations and showing relevant articles.
Affiliate attribution – confirming purchases made through referral links.
Fraud prevention & security – detecting malicious activity and ensuring system stability.
Communications – responding to inquiries or providing updates (only if you opt in).
Legal compliance – meeting tax, regulatory, or audit requirements.

We do not use your data for automated decision-making that has legal or significant effects.

4. Legal Basis for Processing (GDPR & UK GDPR)

For users in the EEA/UK, data is processed under these legal bases:

Consent – for cookies, analytics, newsletters.
Contract – to provide services you request (e.g., responding to inquiries).
Legitimate interests – maintaining security, analyzing performance, preventing fraud.
Legal obligations – complying with laws and regulations.

5. Cookies & Tracking Technologies

Cookies are small files stored on your device. We also use web beacons, pixels, and SDKs.

5.1 Types of Cookies

Strictly necessary: enable navigation and security (cannot be disabled).
Performance cookies: collect data on traffic and errors.
Functional cookies: remember settings and preferences.
Targeting/advertising cookies: measure ad and affiliate performance.

5.2 Cookie Duration

Session cookies: expire when you close your browser.
Persistent cookies: remain until deleted or expire automatically.

5.3 Examples of Cookies We Use

Google Analytics: measures visits and engagement.
Affiliate tracking cookies: confirm purchases made through referral links.
Consent management cookies: record your choices for GDPR/CCPA compliance.

5.4 Managing Cookies

You can:

Use the cookie banner to accept or reject categories.
Adjust browser settings to block or delete cookies.
Opt out of third-party advertising via NAI or DAA.

Note: Blocking cookies may limit functionality.

6. Data Sharing & Third Parties

We only share data with trusted third parties necessary to operate the Site:

Service providers: hosting, content delivery, IT support.
Analytics providers: measure and improve performance.
Affiliate platforms: attribute commissions without revealing your identity.
Legal authorities: if required by law, court order, or to protect rights.

We never sell personal data.

7. Data Retention

We keep personal data only as long as necessary:

Analytics logs: up to 26 months.
Affiliate tracking: varies (Amazon may keep 24 hours–30 days).
Contact emails: until resolved or longer if required by law.
Legal and compliance data: as mandated by regulations.

After retention periods expire, data is anonymized or securely deleted.

8. Data Security

We take technical and organizational measures to protect your data:

SSL encryption across the website.
Firewalls and intrusion detection systems.
Restricted access to authorized personnel only.
Regular monitoring and patching of systems.

No method of online transmission is 100% secure, but we follow industry best practices.

9. International Data Transfers

Data may be stored or processed outside your home country, including in the United States.

If you are in the EEA/UK, transfers may rely on Standard Contractual Clauses (SCCs).
Third-party providers must also use adequate safeguards.

10. Your Rights

10.1 Under GDPR/UK GDPR

You have the right to:

Access your data.
Rectify incorrect information.
Erase personal data (“right to be forgotten”).
Restrict processing.
Data portability.
Object to certain processing.
Withdraw consent at any time.
File a complaint with your Data Protection Authority.

10.2 Under CCPA/CPRA (California)

You have the right to:

Know what personal information we collect.
Request deletion of personal information.
Request correction of inaccurate data.
Opt out of “sharing” data for targeted advertising.
Non-discrimination for exercising your rights.

10.3 Exercising Rights

To make a request, email admin@itechpet.com. We may verify your identity before fulfilling your request.

11. Children’s Privacy

Our Site is not intended for children under 13 (or under 16 in some jurisdictions). We do not knowingly collect children’s data. If we discover we have inadvertently done so, we will delete it promptly.

12. Third-Party Links

Our Site may link to external websites. We are not responsible for their content, security, or privacy practices. Please review their policies separately.

13. Complaints & Enforcement

If you are in the EEA/UK, you may lodge a complaint with your local Data Protection Authority.
If you are in California, you may submit a complaint to the California Privacy Protection Agency (CPPA).

We commit to investigating all privacy-related complaints and taking appropriate action.

14. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Changes will be effective upon posting with an updated date.

15. Contact Information

If you have questions, concerns, or requests regarding this Policy, please contact us:

Email: admin@itechpet.com